Home Based Businesses For Under $100: Information Marketing
For as long as anyone can remember, human brings have always had an urge to take record of their learning experiences. And as a counterpart to this concept, they also have the urge to be constantly searching for information on HOW to do certain things.
Before the internet, people would have to go to libraries & book stores to get this information. But now, it has become extremely easy to get access to information using different resources such as search engines.
A person looking for information about how to potty-train their dog, would go online and search for it on Google.
And as a home business owner, you have the opportunity to learn about that subject (if you don't know it already) and create an information product that can answer all of the questions that person has on the subject.
And in order to learn HOW to potty-train their dog, that person would have to purchase your course from you... whether it be an eBook, audio, or video course.
This is usually the part where someone would say, "Well... I really don't know anything that I can make an Information Product out of."
That really isn't very likely. There usually is something that you are really good at, that you can teach someone else.
And if it's not you, it could be someone you know that's really good at something and you can use the information in their head to create a product, and then you can focus on the marketing.
A lot of times, people are willing to do a few interviews with you for free just for the extra publicity.
And in the worst case scenario, if you don't know anything yourself and you don't know anyone that is good at anything (highly unlikely)... there IS one last resort that is failsafe.
LEARN how to do something new and create an information product delivering the "meat" of the content that you just learned. It's not at all a complicated process, and you can get through it in one weekend.
And the really cool thing is that it doesn't cos ta single penny to create something like an eBook. Just open up MS Word or your favorite word document and type away. Then you can turn that file into a PDF file and sell it as a digital download.
So there is very LITTLE start up investment required, and you can make a VERY good living promoting your own information product. And if it's in a good niche, you can create more backend products that will help you increase your customer lifetime value.
But my favorite thing about running an Information Product business is the fact that as a product owner, you now can have your own affiliate program. Once you have a sales funnel that converts prospects into buyers, an affiliate program will EXPLODE your profits. You will only need to pay something when a sale is made, and that's a pretty powerful position to be in as a business owner.
Before the internet, people would have to go to libraries & book stores to get this information. But now, it has become extremely easy to get access to information using different resources such as search engines.
A person looking for information about how to potty-train their dog, would go online and search for it on Google.
And as a home business owner, you have the opportunity to learn about that subject (if you don't know it already) and create an information product that can answer all of the questions that person has on the subject.
And in order to learn HOW to potty-train their dog, that person would have to purchase your course from you... whether it be an eBook, audio, or video course.
This is usually the part where someone would say, "Well... I really don't know anything that I can make an Information Product out of."
That really isn't very likely. There usually is something that you are really good at, that you can teach someone else.
And if it's not you, it could be someone you know that's really good at something and you can use the information in their head to create a product, and then you can focus on the marketing.
A lot of times, people are willing to do a few interviews with you for free just for the extra publicity.
And in the worst case scenario, if you don't know anything yourself and you don't know anyone that is good at anything (highly unlikely)... there IS one last resort that is failsafe.
LEARN how to do something new and create an information product delivering the "meat" of the content that you just learned. It's not at all a complicated process, and you can get through it in one weekend.
And the really cool thing is that it doesn't cos ta single penny to create something like an eBook. Just open up MS Word or your favorite word document and type away. Then you can turn that file into a PDF file and sell it as a digital download.
So there is very LITTLE start up investment required, and you can make a VERY good living promoting your own information product. And if it's in a good niche, you can create more backend products that will help you increase your customer lifetime value.
But my favorite thing about running an Information Product business is the fact that as a product owner, you now can have your own affiliate program. Once you have a sales funnel that converts prospects into buyers, an affiliate program will EXPLODE your profits. You will only need to pay something when a sale is made, and that's a pretty powerful position to be in as a business owner.
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