Writing Copy That Brings in Real Profits
Good writing is only one part of producing copy that converts well. You also have to be familiar with your audience and make them believe you have something they need. The copywriting tactics that follow have been shown to produce good results.
The headline is probably the most important element. Yes, once your headline is not up to mark the rest of the copy would not matter. People on the Internet are browsing at a fast pace, jumping from one page to another. Your sales letter should have a catchy heading to stop the user. How do you know if you have a quality headline? Using various headlines and rotating them will give you the info needed on which is more successful. There are no hard and fast rules when it comes to creating a powerful headline. If your heading attracts them into reading your sales copy, then mission accomplished. In fact, there have been instances where copywriters have used absurd headlines, yet received outstanding responses. An attentive headline is not necessarily what words you use but how you use them. For you to separate from your competition you need to start thinking out of the box. There are many reasons why your headline would work or wouldn't work but it is definitely one of the strongest elements. And yes, don't make it too long, not more than 17 words.
It's also essential to test your copy at all times. The best way to get the most out of your sales copy is to keep testing various elements, right from the headlines to the color of your text. You should try different words and headlines and move things around to see if this improves your results. By making a few changes in your copy you will often see surprisingly significant results. If you ask any top copywriter, they'll tell you that they always split test their copy. By split testing two copies against each other, you'll be able to find one that gives you more optimized results. Remember when you're testing your copy that you want to test various parts of it. You can test one headline against another, then change a sub headline, then another part of the copy and so on. This is to make it easier for you to understand the various elements and see how they're performing. Remember that your sales copy is not for everybody but for the particular audience you are targeting, so you have to write it with them in mind. Testing it as thoroughly as possible is the only way to find out it you're on the right track.
Keep your copy as simple as possible. That's one of the basics of good copywriting. You're aiming here to simplify things for the prospect, not make them more complex. Keep the technical speak out of it and use simple words. You won't want to make things too heavy to keep up with. Some think that copywriting is hard to do because it follows a complex structure. Copywriting isn't that hard to do, however.
It won't repel prospects, either. Writing effective sales copy involves a variety of techniques. You cannot expect to learn all of this overnight. Be patient and keep working on it and your copywriting will improve over time.
The headline is probably the most important element. Yes, once your headline is not up to mark the rest of the copy would not matter. People on the Internet are browsing at a fast pace, jumping from one page to another. Your sales letter should have a catchy heading to stop the user. How do you know if you have a quality headline? Using various headlines and rotating them will give you the info needed on which is more successful. There are no hard and fast rules when it comes to creating a powerful headline. If your heading attracts them into reading your sales copy, then mission accomplished. In fact, there have been instances where copywriters have used absurd headlines, yet received outstanding responses. An attentive headline is not necessarily what words you use but how you use them. For you to separate from your competition you need to start thinking out of the box. There are many reasons why your headline would work or wouldn't work but it is definitely one of the strongest elements. And yes, don't make it too long, not more than 17 words.
It's also essential to test your copy at all times. The best way to get the most out of your sales copy is to keep testing various elements, right from the headlines to the color of your text. You should try different words and headlines and move things around to see if this improves your results. By making a few changes in your copy you will often see surprisingly significant results. If you ask any top copywriter, they'll tell you that they always split test their copy. By split testing two copies against each other, you'll be able to find one that gives you more optimized results. Remember when you're testing your copy that you want to test various parts of it. You can test one headline against another, then change a sub headline, then another part of the copy and so on. This is to make it easier for you to understand the various elements and see how they're performing. Remember that your sales copy is not for everybody but for the particular audience you are targeting, so you have to write it with them in mind. Testing it as thoroughly as possible is the only way to find out it you're on the right track.
Keep your copy as simple as possible. That's one of the basics of good copywriting. You're aiming here to simplify things for the prospect, not make them more complex. Keep the technical speak out of it and use simple words. You won't want to make things too heavy to keep up with. Some think that copywriting is hard to do because it follows a complex structure. Copywriting isn't that hard to do, however.
It won't repel prospects, either. Writing effective sales copy involves a variety of techniques. You cannot expect to learn all of this overnight. Be patient and keep working on it and your copywriting will improve over time.
Source...