Brochures are one of those indispensable weapons in the arsenal of all sales and marketing personnel. In spite of the onslaught of digital marketing collateral, a colorful brochure with all the information in one place and the convenience of reading it when one desires, is what makes Brochures a timeless commodity. Compared to online collateral about providing hyperlinks to umpteen bits of information, printed brochures and booklets have all the information in one place and are more concise.

While centerfold brochures are common, the convenience of flipping through a multi page booklets is why they are popular. These can be used for a business flyer, a product, service or company presentation, promotional offer booklet, product catalog, or instruction manual.

Some of the elements in multi page booklets that make them more effective are:

Eye-catching headline and imagery on the front page: Considering that the first page of any brochure or booklet decides the impact it has on a reader, one can ensure this packs all the punch in your marketing message.

Important facts covered: Unlike websites that are too elaborate or powerpoint presentations that are too brief, a booklet allows you to have just the right quantum of content, and cover all important sections, details, facts and figures.

Imagery: The right images, photos and schematic diagrams make the content less verbose while adding a lot of effects.

Branding: The right mix of company logo, taglines and product logos in a large and colorful format increases brand recall and provides better returns on your marketing spend.

Detailed call-to-action: Unlike presentations about what the reader can do, booklets can give detailed instructions on whom to contact for whom, increasing the results on your marketing campaigns.
Hillview has a long history of successful brochure and booklet printing for various categories of clients and industries. We will use various printing techniques and options to make your booklet a hit with its readers.

Inks and Colors: We can use 4-color CMYK printing on all the pages if you so desire, or limit the same on the front and back if you would like to cut costs. Pantone inks or metallic inks can also be used.

Special coatings: We can also an aqueous coating or UV coating for booklets printed using glossy paper. These coatings add an extra layer of shine, and make the edges of the paper more resistant to folding or scuffing.

Paper options: While glossy paper produces an awesome effect and is ideal when the booklet is rich in imagery, some categories of booklets can do with just matte finish. The thickness of paper also varies and has a similar effect on the reader.

Special effects: Embossing and engraving can be used for select images in the booklet such as the co logo or product logo for an accentuated effect.

Sizes and Formats: While A4 size booklets can be used and is preferred in some industries, smaller sizes such as A3, is the norm for booklets

Binding Options: We can use different binding options such as saddle stitching or wire-o. In case of bulky booklets, a plastic coil, or complete binding can be done.

Remember, end of the day, its left to the Marketing department's imagination to be as creative as possible in using various types of medium for promotion. Multi-page booklet or brochure printing from HillView is an attractive option that makes it easy to bridge the information gap for a reader, and increase ROI on Marketing spend.